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Heartfield, John
German (1891-1968)

TITLE ON OBJECT: Hurrah, die Butter ist alle!
TRANSLATED TITLE: "AIZ, Das Illustrierte Volksblatt", December 19, 1935, p. 816
TRANSLATED TITLE: Hurray, the butter is finished!

1935
PUBLISHER: Arbeiter Illustrierte Zeitung
rotogravure print, rephotographed montage with typography
38.4 x 26.7 cm.
Museum Purchase; ex-collection Barbara Morgan
GEH NEG: 24372
76:0076:0025

BIBLIOGRAPHIC REFERENCES:
Sobieszek, Robert. --The Art of Persuasion: A History of Advertising Photography.-- New York: Harry N. Abrams, 1988. pl. 23.//
Evans, David. --John Heartfield: Arbeiter-Illustrierte Zeitung Volks Illustrierte, 1930-1938.-- New York: Kent Fine Art, Inc., 1992. p. 333.//

EXHIBITION HISTORY:
"Composite Imagery 1850-1935 - The Early History of Photomontage", US, NY, Rochester, GEH - Brackett Clark Gallery, October 27, 1978 - February 18, 1979.//
"The Art of Persuasion: A History of Advertising Photography", US, NY, Rochester, GEH - Brackett Clark Gallery, January 23 - March 19, 1989. (Traveled).//
"Camera as Weapon: Worker Photography between the Wars", US, CA, San Diego, Museum of Photographic Arts, August 28 - October 20, 1991. (Traveled).//

INSCRIPTION: recto-(printed on page) "Hurrah, die Butter ist alle! Goering in seiner Hamburger Rede: 'Erz hat stets ein Reich stark gemacht, Butter und Schmalz haben hochstens ein Volk fett gemacht'." "Fotomontage: John Heartfield" ["Goring in his Hamburg speech: 'Iron ore has always made an empire strong, butter and lard have at most made people fat.'"]

NOTES: Catalogued 6/87, DZ. "The motto on the wall 'Lieb Vaterland magst ruhig sein!' (Dear Fatherland you may be peaceful!) is from the patriotic song "Die Wacht am Rhein' (The Watch on the Rhine), written by Max Schnecken- burger. Note the Hitler portrait and the Hindenburg cushion." [Evans, p. 332.]

SUBJECTS:
people, eating
genre, political

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